Tag: Hecker Phelan

Making Your Marquee…

Tomorrow Australia stops work, downs tools, dons a fancy hat and cheers on as 24 horses and their riders bolt around a racetrack in Flemington for the annual Melbourne Cup.

Whilst all eyes are on the horses for approxomately three and a half minutes, most attendees are clambering to gain access to the exclusive “Birdcage” tent city that springs up trackside.  This year, the vast expanse of bitumen will play hosrt to more than thirty-nine, multi-million dollar marquees, designed to wine, dine and woo celebrities, nobodies and anyone in between.

Beyond the premium (fortunate few) fenceline will stand a further 66 corporate marquees with each brand from Emirates, Mumm, Lexus to Lavazza proudly boasting a celebrity guest list from Sarah Jessica-Parker to Joan Collins and each holding nothing back in one of the biggest branding circuses this country sees.

Perhaps misleadingly titled, the pop-ups are more accurately described as sizable clubs and restaurants with legions of staff and years of planning and strategy behind them.  Themed and styled immaculately, it is not uncommon for leading designers such as Hecker Guthrie, Gloss Creative and Herbert + Mason to be brought on board to design the most outlandish, eye-catching and memorable space.   In 2011’s Dulux Colour Awards Herbert + Mason even won best colour for a commercial interior for “Bleu” a commission by the Victorian Racing Club.

With each year it seems the stakes are as high off the track as on – even in the face of a rather considerable economic downturn, there seems to be no stopping the serious business of fun and frovility!

Images courtesy of:
www.glosscreative.com.au/
www.heckerguthrie.com
www.herbertmason.com/

Share on Facebook

Fake It Till You Break It…

The ADA have announced this months winners in their ingenious ‘Beauty Ruined‘ competition.  Check them out here.

In supporting the push for greater IP protection for designers and their original designs, the Authentic Design Alliance encourage you to submit your unhappy snaps of fake or ‘replica’ design pieces that you may encounter out and about.

This naming and shaming process highlights the abundant and alarming use of copy-cat pieces in the public domain.

The key ultimately, is to educate and inform the professional market and consumers that the promotion of ‘inferior design’ results in sub-standard products, produced without license nor concern for the all important nuances that elevate and differentiate original designs in the first place.

On a broader scale, their prevalence and the general push towards social acceptance for “pirated designs” plays toward diminishing the inherent value and originality of the primary, innovative design and the intellectual property of it’s creator.

Last week also saw the official Melbourne launch of the ADA at the Living Edge showroom.  Like Sydney’s earlier launch, there was a great turn out to hear Paul Hecker, Ross Didier, Nicholas Weston and Daniel Stellini lead discussion on a topic clearly close to the hearts of many.

To keep in touch with the ADA and be up to date with future events head over the their website and register your interest.

We’re right behind the work of the ADA, and we’d urge you to get on board too.

Share on Facebook